On the World Sight Day (Thursday October 9th), Hamad International Airport (HIA) cemented its support of the international sight-saving charity Orbis by showcasing the humanitarian organisation’s #ValueVision campaign.
The airport has generously gifted 24-hour-use of its giant transit-area digital screen to Orbis, and throughout World Sight Day passengers will be treated to arresting images of the charity’s vital work preventing avoidable blindness around the world. The campaign is supported by a social media call to action which asks people to share the images with the hashtag #ValueVision.
The airport’s backing of the campaign strengthens its relationship with the charity following visits in both 2012 and 2013 by the Orbis Flying Eye Hospital (FEH) – the world’s only eye hospital housed within a DC-10 airplane. Both trips were supported by Hamad International Airport (then Doha International Airport) and enabled the Qatar community to witness the incredible work that Orbis does training eye care experts and delivering sight-saving care to millions of people around the world. In 2013, the FEH was accompanied by HRH Princess Sophie, The Countess of Wessex – a longstanding patron of global blindness prevention initiatives. During this trip HRH led a series of events and meetings in Qatar to further build on the strong partnerships and alliances that were forged after Orbis’s inaugural visit in 2012.
Florence Branchu, Head of Partnerships for Orbis EMEA, said: “The partnership between Orbis and Hamad International Airport continues to break new ground through the innovative ways in which we are jointly raising awareness of the issue of preventable blindness. We are grateful to HIA for the generous donation of its advertising screen and really hope the Qatar public get behind our #ValueVision campaign and join us in celebrating World Sight Day.”
Badr Al Meer, Chief Operating Officer at HIA, said: “We are delighted as Hamad International Airport to support Orbis by showcasing its #Valuevision campaign on the digital screens at Hamad International Airport on this special day.
“We encourage everyone to get behind this social media campaign and help ORBIS to continue raising awareness of preventable blindness around the world,” he added.”
Orbis worked with Kinesomania based in the UK to develop the creative, who offered their time pro-bono.
Orbis transforms lives by preventing and treating avoidable blindness and visual impairment. 285 million people in the world are blind or visually impaired, yet 80% can be treated or cured. Providing access to quality eye care is one of the most cost-effective ways to reverse the cycle of poverty. Orbis does this by providing on-the-ground training for local eye care professionals; supporting and equipping eye health centres around the world and through advocacy and research.
Since 1982, Orbis has trained more than 325,000 medical professionals. The training is delivered by its ‘Volunteer Faculty’ a remarkable team of ophthalmologists, anaesthetists, nurses and bio-medics from around the world who give up their holidays to support Orbis training programmes.