Doha, Qatar – November 2014: October 30 marked the official opening of the second Superdry store in Qatar now in Villagio Mall. The Superdry AW14 Collection is a fusion of textures, detail and quality in the brand’s strongest range to date. Adorned pieces, luxe leather and artisan selvedge denim continue to push the boundaries. A mix of textures across the collection work in an autumnal palette with bright bursts, shearling detail and winter-ready linings.
In women’s wear, the biker look is a key inspiration, seen in paneled Biker Super Skinny jeans and the luxurious Super Long Biker jacket. Soft shearling ramps up the boho winter vibe in everything from outerwear to footwear. Luxe touches come in the form of hand-beading, metallic embellishment and soft leather.
For men, timeless sartorial style comes to the fore in impeccably cut outerwear in a wide range of styles and weights, featuring classic detailing in leather and shearling. A lesson in casual luxury comes in the form of the heritage designs in the SD Gym Equipment and Copper Label Goods collections. Denim purists will opt for Copper Label Selvedge while new OrangeDry Denim offers contemporary cuts. Complementing the apparel collection, women’s footwear features eye-catching metallics while men’s boots get tough and heroic, inspired by hunting trips and military style. Oversized accessories in soft yarns complete the winter look.
AW14 is a varied collection of texture, detail and quality that embodies winter style as its best.