Announcing the Qatar Chronicle Social Media Awards; A look at how social media has transformed Qatar

January 30, 2014 10:07 am

Announcing the Qatar Chronicle Social Media Awards; A look at how social media has transformed Qatar

Qatar is one of the most internet connected countries in the Middle East region. Recent times have witnessed the tremendous rise in popularity and influence of Twitter and Facebook services. In fact, social media has become so popular within the peninsula in that it has transformed the way people and brands interact with each other and engage their audiences.

The growth of social media in Qatar has been amazing, both in terms of the number of sites and the number of people who uses them. The best of these are entertaining as well as informative and keep up to date with all the happenings in the country.They enhance our viewpoints, provide us a platform to interact with the like & unlike minded as well as engage our creativity by addressing a large audience.

This exceptional growth of social media ultimately reflects people’s desire to connect with each other around common interests. Some of the best government and private organizations in the country take advantage of these platforms to engage citizens, residents and tourists alike with awareness campaigns, news & updates, contests, activities and more. The most popular social media pages in the country include consumer brands such as Qatar Airways and QNB, which each have well over a million ‘likes’ on Facebook.

Qatar has also seen a significant increase in the number of students who engage in social networking sites.As these platforms provide a better learning environment for educators, it gives a host of new opportunities for collaborative learning.

Another segment that this tide has revolutionized is News Media. News and updates portals such as Al Jazeera, Qatar Foundation, Qatar Living, Doha News, and ILoveQatar provide readers regular, up-to-date interactive information with the opportunity to share their views and opinions. And although nowhere near as popular as these social media giants, we are proud to call ourselves one among them.

Our special feature aims at exploring some of the trends in social media usage in the country & how it has forever changed the way various organizations interact with people.

And with all the buzz surrounding the Qatar Choice Awards right around the corner, we decided to honour the most engaging social media brands in 2013-14 with our own Qatar Chronicle Awards for Extraordinary Achievement in Social Media.

The four categories for the coveted recognition this year include:

1. The Qatar Chronicle Award for Most Active University/School on Social Media

2. The Qatar Chronicle Award for Most Iconic Cultural Brand on Social Media

3. The Qatar Chronicle Award for Most Engaging Consumer Brand on Social Media

4. The Qatar Chronicle Readers Award for Most Extraordinary Achievement in Social Media

Nominations for the first three Awards are confined to participants from the respective categories and would be announced on the 1st of February 2014, while nominations for the “Readers Award for Most Extraordinary Achievement in Social Media” are invited from organizations and readers across the nation. Anyone interested to participate in the same should send in their nominations via e-mail to the following address: [email protected] , titled “Nomination for Qatar Chronicle Social Media Awards”. Please remember to include the name of the Organization/Community you nominate along with links to their social media pages and a brief description as to why you love what they do on Social Media.

The official nominee list for the Readers Award would be announced on the 6th of February 2014 and the final winners would be adjudged through voting.

Watch this page for more updates !

About the Author

Aani Fatimah Khatoon is the Associate editor of Qatar Chronicle. She pens articles on issues of public interest and happenings across the world

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