Doha: New data released by Heathrow Airport’s Personal Shopping service reveal that Qataris are the most style-aware nationality in the region and more likely to utilise the expertise of the airport’s professional stylists than any other group in the Middle East.
Over 39 percent of those from the region that use Personal Shopping service are Qataris, compared to 25 percent from the UAE, 13 percent from Saudi Arabia, 10 percent from Bahrain and one percent from Kuwait.
Some 32,000 Qataris used the service last year, spending an average QR7,134 (£1,200) per visit.
Dana Jaber, a style expert for Personal Shopping service, said: “Our Qatari customers have discerning tastes when it comes to fashion and in our experience, they tend to be among the earliest adopters of latest trends.
“Heathrow offers some of the best British brands available and they take full advantage. “Many of our Qatari customers request regular emails from our personal shoppers to ensure they know in advance about the newest items before they arrive at Heathrow,” Jaber said.
With a team of personal shoppers, all of whom have undergone two-year training and speak over 38 languages, style experts help over 55,600 customers each year.
The service offers male and female experts to ensure customers can select the stylist they feel most comfortable with.
Customers can pre-book an appointment with their preferred stylist before they arrive at Heathrow by visiting www.heathrow.com/stylist
The team brings together a curated selection of products from over 400 outlets, offering customers the opportunity to browse recommended items in the privacy of an exclusive consultation suite. As part of the service, customers are given access to items that many luxury stores keep hidden behind their counters.
“Our Qatari customers — over 35 percent of whom are men — are often looking for the ‘hidden gems’ that aren’t readily available to the average shopper. We give our personal shopping customers unique access, in a private facility, to merchandise from brands like Oud Ispahan, Bvlgari and British classics, including Burberry and Jo Malone,” Jaber added.
Products popular among Qataris include Bvlgari necklaces and rings, Prada shoes and handbags, Dior bags and Smythson wallets. Over 80 percent of personal shopping customers use the service to spend their value-added tax refunds at the outlets before heading home.