DUBAI, UNITED ARAB EMIRATES – On the eve of the inaugural World Luxury Expo, Dubai, the finishing touches are being made to the luxury goods exhibition at the invitation-only event held at “the world’s most luxurious hotel”, Burj Al Arab , scheduled for 15-17 January 2013.
On the closing day of World Luxury Expo, the iconic global brand, Aston Martin, will launch its global 100th anniversary celebration right here in Dubai. As the maker of exceptional high performance cars since 1913, the year 2013 marks a significant milestone for Aston Martin as the brand celebrates their centenary as a leading international luxury automotive brand.
World Luxury Expo will showcase the world’s leading luxury brands across a selection of carefully selected categories including fine art, high-end jewellery & fashion, hand-crafted time pieces, designer furniture and exquisite table settings, automobiles, fine dining, private aviation, and luxury travel. All participating exhibitors are leaders in their respective fields, executing superior design qualities and always striving for the ultimate in quality and perfection.
The chairman of Agha Group, Mr Rateb Agha, will be showcasing a collection of pieces that have been privately curated over many years from all over the world. A rare glimpse into this collection reveals a sword that dates back to the 16th century; the blade is hand-made from original Jawhar and is covered in pure 22K gold. In addition to this, a one-off Fabergé Imperial Egg will be shown that is part of a museum-quality Fabergé collection that captures the very essence of the magnificent and historic Fabergé tradition.
Another very special piece in this collection is an original Holy Quran, hand-written with gold water with the pages made out of pure gazelle leather, originating from Damascus,
In the Grand Pavilion, located on the Burj Al Arab Marina Garden, invited guests can also look forward to seeing the latest ladieswear collections from acclaimed designers, Alexander McQueen and Alaia, as well as luxury footwear from Charlotte Olympia. An exclusive range of fur pieces will be presented by J Mendel and exotic skin handbags and leather goods will be shown by Asprey and Nancy Gonzalez. There will also be a pre-view of special collections and limited edition pieces from Boucheron, Pomellato & H.Stern – all presented exclusively by Harvey Nichols, Dubai.
The luxury lifestyle fitness brand, Power Plate Pro7 will launch for the first time in the GCC and Middle East during World Luxury Expo.
“We are hugely excited about the launch of the Pro7 as there is no other vibration training machine with the same capabilities available on the market today,” comments David Morrell, Managing Director. “This launch marks a huge technological leap forward for the brand and we can’t wait to introduce the latest member of the Power Plate family to the region.”
ProArt Gallery will be showcasing artwork from renowned artists, Damien Hirst and Andy Warhol. Swiss Art Gate UAE will feature selected pieces from the German artist, George Classen.
Jakob Beck Thomsen, CEO Saxo Bank (Ltd) Dubai, comments, “World Luxury Expo has brought together the most prestigious names in luxury goods to an iconic venue in Dubai, that mirrors the privileged lifestyle that a large part of Saxo Bank clientele enjoy, so it is befitting that we are partner of this event.”
Purveyors of the finest in automotive engineering will be on show during the event, namely Aston Martin, Bentley, McLaren and Mercedes-Benz.
Other luxury brands to look forward to during World Luxury Expo are displays from ART Marine, Luxury Seas Boats, Earth Platinum Atlas, Villari, Audissey Dubai, Montegrappa, Desvall Shishas, Steinway Pianos, Saxo Bank, Aston Pearl Real Estate, Kempinski Hotels, Interiors Furniture, Clio Pro, Hastens International, Cantonnet Jewellery, NasJet Private Aviation, refined shawls from Toshkana, Swiss Tourism and The London Robe Company.
T Emirates (the soon-to-be launched UAE version of The New York Times Style Magazine), Velvet Magazine, International Herald Tribune and anaZahra.com are all media partners of World Luxury Expo, Dubai.
“Reaching the sophisticated, affluent and arty readers of UAE was the natural evolution for T” said Ravi Raman, the Associate Publisher & Vice President of UMS International (which licenses T in the UAE from The New York Times News Service & Syndicate). “With the right mix of luxury, fashion, culture, art and entertainment UAE offers us the perfect home to further expand the brand in the region. In many respects there is perfect congruence between United Arab Emirates and the essence of what T stands for – luxury and culture with class and World Luxury Expo provides the perfect platform for us connect with the cultured and sophisticated”.
World Luxury Expo is proudly supported by Dubai Shopping Festival and Dubai Calendar.